Signable
Signable is an online system to send and receive documents for signature.
Jammy Custard Studios created an engaging video to explain what Signable is, how it works and why it’s better than traditional methods of signing documents. The style of the video adopts the brands colour scheme and makes use of familiar icons seen throughout the site.
By collaborating with our resident copy and script writer, Paul Dean and voice-over artist Richard Heathcote’s, we refined the video’s overall feel to fit in nicely to an already warm and friendly website and branding style guide.
Results
The video was launched using social media as a basis of informing Signable’s followers and reaching out to potential new customers. The response brought much positive feedback and indicates the video, if shared across networks and embedded on the website, provides potential to assure sales. It has also helped to boost conversion and sign-up rates, attributable to the superior way it explains the product compared to static text and imagery.
