Salt Bar that resides in Cardiff Bay’s Mermaid Quay, a location of food, drink and entertainment day and night. We were tasked to add our own animated touch to their new on-location promotional videos.
Orchestrated by Fizzi Events, the project was to create a series of videos that promotes Salt Bars deals and events that would play and loop on the screens around the venue. With Joe Marvelly (creative videographer) filming and editing the final video, we were brought in to compliment his striking and creative footage by adding animation to help draw even more attention to the deals and events on offer in the bar, especially on busy nights.
Working closely with Joe, we were able to plan and shoot a series of motion tracked visuals that showed off the food and beverages available. This technique was especially effective when adding details to highlight the process of making cocktails.
Watching cocktails being made can be fascinating and the intention of adding extra details to the footage is to grab the viewers attention in the hope that afterwards, knowing a bit more on how it’s made and what goes into it, that they’ll head to the bar and buy themselves one.
One of the fun things about motion tracking is being able to put something digital into footage and make it look like it exists there. In order for us to achieve this we used Mocha. Mocha is an extra piece of software that comes bundled within After Effects and allows us to track objects with great precision.
However, depending on the footage, what you need to track doesn’t always go as planned. For example, in the video above, we added some spiky audio waves to the DJ Pioneer Decks. To do this you’d probably think of tracking each deck to apply the effect. As the camera was moving and the decks end up out of focus and off screen, we weren’t able to capture sufficient data to create an accurate track. The solution was in tracking the Pioneer name because it was on screen for the duration and stayed in focus enough for us to follow.
The result allowed us to capture position data that we ported into After Effects and apply to a Null that the visual would follow. Compared to After Effect’s own built in tracker, Mocha is a fantastic tool that’s quicker and smarter, with functionality to get an accurate track.
Mocha allowed us to capture a lot of position data quickly and easily, that in the end we could drop in any new visual and it would sit in place as if it already existed there.
The final result was a fun and stylised video with motion tracked visuals that complemented the appetising footage.