Hey, you, you with the twinkly eyes! Are you a university student studying animation? Jammy Custard are offering up to 2-weeks work placement to a student starting from the 13th of February.

The studio is busy with exciting projects and we have the perfect opportunity to get a student involved at an entry level in fantastically cool projects while gaining insight into how a small studio works.

Here’s a bit more info:

The ideal candidate:

We would welcome submissions of portfolio/showreels and either a covering letter or c.v. by 12:00, 11th February (UPDATE: Due to our time constraints on Monday and the short notice of this placement, we will accept submissions until 17:00, but only if you let us know you intend to submit before 12:00). We will then review and either make a selection or arrange to meet with a few candidates for an informal interview.

Apply Now

Send your submissions to [email protected]

Good luck!

Cardiff Bay-based animation studio Jammy Custard will be a proud sponsor of the first Cardiff Animation Festival. The 4-day event held at Chapter Arts Centre will showcase some of the best animation from all over the world, as well as Q&A’s, Masterclasses, Workshops and Industry events.

Cardiff Animation Festival 2018 Passes on Sale

Cardiff Bay-based animation studio Jammy Custard will be a proud sponsor of the first Cardiff Animation Festival. The 4-day event held at Chapter Arts Centre will showcase some of the best animation from all over the world, as well as Q&A’s, Masterclasses, Workshops and Industry events.

It will provide local animators and creatives with an opportunity to meet and share work with like-minded individuals travelling from across the UK and further afield, to Europe’s youngest capital city. 99 short films will be screened as well as highly acclaimed feature films.

The festival is organised by the same team that has run the Cardiff Animation Nights in the city since 2014, a non-profit, community-based organisation that wanted to go one step further and showcase the region’s talent to the broader industry.

Dani Abram, Co-Organiser and Head of Marketing for the festival, is encouraged by the potential for Cardiff to continue making its mark on the industry:

“We’re so excited that Cardiff is becoming such a creative and supportive hub. The animation industry has long since thrived here, and it looks set to grow and grow, the addition of a dedicated animation festival is yet more proof of that!

We’ve been holding animation screening events in this city for well over 3 years now, bringing independent animated short films from around the world to a growing community of artists and fans. We hope the festival will attract the focus of the wider industry, with guests and filmmakers travelling from as far as India to attend, representing some of the industries most exciting studios!”

Early Man Screening at Cardiff Animation Festival
Aardmans Early Man will be showing followed by a Q&A with the Animation Director Merlin Crossingham

Cardiff Bay-based animation studio Jammy Custard will be a proud sponsor of the first Cardiff Animation Festival. The 4-day event held at Chapter Arts Centre will showcase some of the best animation from all over the world, as well as Q&A’s, Masterclasses, Workshops and Industry events.

It will provide local animators and creatives with an opportunity to meet and share work with like-minded individuals travelling from across the UK and further afield, to Europe’s youngest capital city. 99 short films will be screened as well as highly acclaimed feature films.

The festival is organised by the same team that has run the Cardiff Animation Nights in the city since 2014, a non-profit, community-based organisation that wanted to go one step further and showcase the region’s talent to the broader industry.

Dani Abram, Co-Organiser and Head of Marketing for the festival, is encouraged by the potential for Cardiff to continue making its mark on the industry:

“We’re so excited that Cardiff is becoming such a creative and supportive hub. The animation industry has long since thrived here, and it looks set to grow and grow, the addition of a dedicated animation festival is yet more proof of that!

We’ve been holding animation screening events in this city for well over 3 years now, bringing independent animated short films from around the world to a growing community of artists and fans. We hope the festival will attract the focus of the wider industry, with guests and filmmakers travelling from as far as India to attend, representing some of the industries most exciting studios!”

Jammy Custard Animation is looking to obtain larger productions in years to come. Matthew Creed, Head of Animation at Jammy Custard said that supporting the festival was an excellent opportunity to connect with others and work towards the development of the local industry:

“We’re thrilled to be a sponsor of this festival and impressed with the work that’s already gone into it. The support they have managed to arrange from organisations like the British Film Industry Network and BAFTA Cymru is something we’re all proud of.

The team have been hard at work with their Animation Nights for some time now, which in turn has strengthened the animation community/industry in Cardiff. I always come away from those nights inspired and eager to get animating the next day so I can’t wait to see what’s in store for the festival.”

4 reasons why you should go to the festival, even if you’re not an animator:

  1. First and foremost – it’ll be fun. There will be films produced for a range of ages and tastes
  2. Demand for animated content is growing – If your business is looking for talent, this may well be the place to find it
  3. Have a go – there will be workshops available so you can try your hand at animation, whether your 8 or 80.
  4. A chance to network – there will be social opportunities to meet creatives from across the city and from some of the big UK production studios.

For more information about the festival and purchasing full festival or event-based passes, please visit: http://www.cardiffanimation.com/

Family Fostering Partners, based in South Wales, commissioned the animated Welsh-language piece to explore the potential for a series of cartoons.

Family Fostering Partners, based in South Wales, commissioned the animated Welsh-language piece to explore the potential for a series of cartoons.

The cartoon’s development is the start of a much broader campaign, that will see the main characters “Bwtwns” and “Blw” feature in a suite of resources which will be made available to fostered children through an online portal, currently under development, including e-books. Family Fostering Partners commissioned two celebrated Welsh poets to write three ‘therapeutic’ stories to work from, with one intended for the cartoon pilot, while the other two will become supporting eBooks.

The project has been part-funded by the Welsh Government’s Cymraeg 2050 initiative programme.

Minister for Welsh Language and Lifelong Learning, Eluned Morgan said:

We want the use of Welsh to be a routine part of everyday life so that speakers at all levels feel confident in using it in formal and informal situations. Encouraging families to use Welsh is a vital part of this. It is especially important for foster families where children are first language Welsh speakers and will find it much easier to adjust to their new surroundings if they are able to use their Welsh

‘Bwtwns a Blw’ is one of many Cymraeg 2050 projects that will make it easier for people to use the language, whether face to face in the community and in the workplace or through digital platforms.

Curon Howells, Business Development Manager for Family Fostering Partners said:

We’re incredibly excited about seeing Bwtwm and Blw being brought to life on the small screen, not least of all because we believe that the animations are the first of their kind to offer Looked After children the opportunity and choice to access videos with a therapeutic theme in the Welsh language.

We want to normalise the concept of foster care and foster families, encouraging more people to consider becoming foster carers for vulnerable children in Wales. We’re looking at ways of opening up access to the brand, so other organisations, learning establishments and foster homes can contribute to this vital campaign.

The characters Bwtwns (a child) and Blw (an adult) are based on elephant characters that were initially created as part of the agency’s branding, even making it to toy form.

Curon Howells with Buttons and Blue

Curon explains why they chose elephants to lead the branding and the stories:

“As a relatively new but growing independent fostering agency, Bwtwns and Blw have a special place in our hearts. They have been an integral part of the agency since its inception. While creating our brand, we recognised that elephants in the wild are great parents who will take collective responsibility for the young of the herd. This fact is an excellent parallel for foster carers who share the task of caring for Looked After Children. Bwtwns and Blw’s first incarnation were actually as stuffed toys designed and created by the Managing Director, Judith Rees’ mother!”

Jammy Custard’s Creative Director and Lead Animator Matthew Creed reflected on the potential success of the project for all involved:

“To have the support and confidence of Family Fostering Partners to carry out this work is a great honour. They’ve been great to work with. The Jammy’s team, in particular, Kyle, who has been leading the creative direction for this project, are incredibly excited to be working on a commissioned cartoon which is not only great fun but holds real value for the audience. The storylines have been simple but effective, and we know what style of visual we’re trying to achieve. It’s a fascinating project, and we can’t wait to share it.”

Curon of Family Fostering Partners concluded:

“Seeing the work that Jammy Custard have done to transform Bwtwns and Blw from our original stuffed animals to animated characters has been a wonderful experience, and we can’t wait to share the final project with the world!”

The official launch of the campaign, including the cartoon pilot will be on the 11th of April.

His new live project is much more dynamic, working alongside ‘5th Spear’ a solo artist with a huge electronic sound and live drums, Matthew now stands on stage and performs the visuals live as a VJ, meaning the visuals are even more of a performance instead of a careful orchestrated event. After already playing a few gigs, including a huge turnout at Swn Festival 2015 and a headline slot at FreeForAll Festival 2016, this is an exciting new venture exploring the realms of interactive and dynamic visual performance.

Most business-based video content is consumed on social media. Jammy Custard shares a rundown of the top 5 factors to consider when optimising your video content for social. Here we go:

Most business-based video content is consumed on social media. Jammy Custard shares a rundown of the top 5 factors to consider when optimising your video content for social. Here we go:

Square format

Proportionality and layout design of most social feeds mean that it’s possible to fill a user’s screen with just your content, provided it’s in a square format. The effectiveness of using square formatting is amplified when you consider mobile usage, as most feeds are scrolled through with the device in Portrait. A conventional video format will scale down to roughly 30% of the screen.When actioning on the video, widescreen format videos would then need the user to clumsily rotate the device, while square format videos will sit nicely in the centre with any actionable buttons located above and below the video, rather than on top.

Audio

Straight up, hearing is a sense that can provide a lot of emphasis and emotion so you should always design sound into a video. Nonetheless, as videos autoplay as scrolling focuses on video, you need to be able to convey a message (or at least generate intrigue) without sound.

This is an issue that quickly gets complex, but to keep things brief consider:

Subtitles and kinetic typography

When there’s a point to be made, using text during the video has become a norm. The main triggers for this have been ‘Autoplay’ and usage of phones in quiet/public spaces (commuting for example). Using text on the screen makes it more likely that someone will stop to absorb. The trick with text is, of course, reading means focusing!

You have two different choices; you can use the conventional subtitle route, or alternatively, incorporate full statements or just essential words into a scene’s space. A classic example of the kinetic typography in action is in this video:

Every year players of @TNLUK help us to care for the places you love. National Lottery players, to see how you’ve helped come and join us on Wednesday 13 December when you can visit FOR FREE! Find out how at https://t.co/fPrUFHezT3 #ThanksToYoupic.twitter.com/kslIeQader

— National Trust (@nationaltrust) December 11, 2017

The National Lottery Ticket Day with the National Trust. By the National Trust and Jammy Custard

If you think back, you’ve probably even seen film trailers use either one of these options.

Knowing your audience is the most significant key here. Deciding whether to use subtitles or kinetic type should be based on your audience’s knowledge, the level of detail required, the duration of the video, the complexity and size of the subject matter on screen, and the amount of movement it needs to support. Branding may also be another important factor, but the important thing is to decide where a focus on text or visual is a priority.

Don’t let this be an afterthought either, as including text visually comes with a lot of technical and timing nuances, so start thinking about this during storyboarding.

Looping video

Videos hosted on social media platforms can have the ability to loop and immediately replay without instruction. The goal posts of what qualifies a video to loop seem to move from time to time, but making a video loop seamlessly from start to end is a ‘sneaky’ way of ensuring the viewer understands the message. No, you’re not aiming for a state of trance with pretty visuals, but a visually enjoyable short video statistically is likely to be played more than something which is long and has a very definitive end.

We like to try and transition from the end slate back into the beginning with the right amount of timing in between, but do recognise when this might not be suitable or possible. Call to Actions are very important, for instance.

Where to host the video

If you can, try to upload the video to the actual social network. Doing so guarantees many of the qualities that define social video above, including autoplay and looping playback. More significantly, a square format video can be uploaded, meaning you can fill up that feed view with your content.
If you enjoyed this content, try having a coffee with us! We’re always happy to talk you through the above in more detail. Cardiff Bay has a cool range of cafes, too!

Thank you for reading,

The Jammies.

Who doesn’t love an animated gif? Well, like mediums of communication it depends on the context and timing, but as a means of grabbing someone’s attention as they perform their 30-minute routine social media check; snappy, short video is an incredibly powerful tool, one that we at Jammy Custard feel is not exploited nearly enough by businesses.

Marketing savvy businesses have become comfortable with using promotional and explainer videos, lasting around 1-2 minute duration to woo audiences. But with social feeds being dominated by moving content, what does the rise of the Pop-Culture gif, specifically, tell us about social feed comms?

Most social network comment sections are primed with .gif libraries. The content in these libraries is usually a scene from a TV show, film or a pet. These libraries exist so users can emphasise an emotion and use a memorable, often humorous anecdote to support their thoughts. There’s a big, flashing, neon sign in the previous statement that should be grabbing your attention, and it reads ’emphasise an emotion’. That is one of the most significant reasons why short video will grow in popularity and why you should consider creating and using short video.

Look at the key benefits:

How can a business use ‘branded’ short video?

Here are two points businesses are beginning to understand about short video usage:

1. By conveying emotion, you can humanise a brand – this is what drives most gif and short video usage; a means of expression, likely with a dash of ‘light relief’.

Businesses can already use the standard free-to-use gifs of famous film, tv and meme characters, and used well; these can be a great response.

How can a business take this one step further?

Take a look at sports. Lots of teams and personalities use gifs and short videos to tell the story of a sporting event. For example, Red Bull Racing’s Formula 1 Team have a fantastic bank of video gifs to provide anecdotal responses to moments their driver’s face during a Grand Prix. It shows their drivers ‘showing off’ a mood or reaction. But importantly, it ties into their brand and brand’s journey through the championship’s highs and lows.

Daniel Ricciardo Gif
Max Verstappen GIF

Businesses are still exploring how short videos such as the above can add their brand story, but as ever, research into different industries can provide a wealth of inspiration. How about saying “thank you”, “celebrating a big win today” or simply “have a nice weekend” in a way that is unique to your brand? What could that mean to your customers and your team?

2. Remove the audiences ‘effort’ to take in something important

Let’s imagine you have an event or an important deadline for a competition coming up. You need to boost the attentiveness of your audience and get them to act. A post that prints the objective truth that ‘time is running out’ would be well supported by an animated short video that either:

Either response taps into a person’s behaviour and is more likely to create a reaction to the situation.

When it comes to selling a product or service, we will stick our neck on the line and say, sometimes, a short video with one clear definition can sometimes be money better spent than trying to pack lots of things into a video (it’s why we created our social video package). It’s also worth thinking about how splitting up messages into individual points gives you fodder for social content. Quantity and Quality!

(caption: When social media account managers have a full posts schedule all worked out)

Take a short video campaign we did for Cawdor Vauxhall dealership. They could have gone for an explainer video that explained they had new car offers and then went on to explain who Cawdor was and why they are worth the visit. They didn’t need to. The hero message that people are interested in is a new Vauxhall offer. Qualifying Cawdor as a good dealership can come from other content sources. The point is, the audience is hooked.

(caption: a short ‘moving billboard’ social video for new Vaxuhall car deals. By Cawdor Cars and Jammy Custard Animation)

Context is everything. Use short videos if the message is simple enough to explain, or to support other content. For the latter, they are there to suggest that the post’s material is vital enough to stop the audience scrolling past. Finally, short little slick videos and animations are another opportunity to present your branding and show you invest in your image and therefore reputation – a point that’s not seemingly picked up on very much.

Beware the pitfalls of short videos

Finally, be creative

Don’t forget, limitations such as duration can provide the perfect opportunity to create something genuinely original and compelling. Not all big marketing problems require big solutions.

If you are interested in exploring gif content, we at Jammy Custard are just a phone call away. Thank you for reading.

This post is an insight to the various steps involved from brief to final animated piece, and how even though this was a short animation there’s still a lot to consider upfront to create an efficient workflow and deliver on time.

Kingfisher Animation Brief

Web designer Ryan Gittings contacted us to create a looping animation of a Kingfisher diving for food as a background video for his new website. Excited by the opportunity to animate a kingfisher, we accepted and created a gorgeous scene for it to live in.

Watch the final looping animation below:

Research

The focus of this piece is the Kingfisher and working out what can be done to make this an interesting looping animation. First and foremost was studying how a Kingfisher moves and acts to help dictate the narrative of the video. Various segments from documentaries on Youtube helped us to piece together the action.

One of videos we took reference from was from David Attenborough’s ‘Rhythms of Nature in the Barycz Valley‘ (See below from 0.49 seconds). This clip became the foundation we built the animation and scene composition around.

Key Poses

The images below are the initial pencil sketches of the Kingfisher’s key poses which shows how the animation would loop. Each drawing is followed by a new pose going in a clockwise direction to create the loop. These initial sketches were scanned and put into Illustrator where the body pieces were colour coded to work out what pieces could be reused and save on drawing new assets. Once this was decided, it was drawn up with a colour set (that would later be built upon) to create a rough model to test the animation inside After Effects.

Preparing for Animation

When creating an object that’s going to move, you need to think about how many parts does it have that will need to be animated. Once you work out all these pieces, it’s then working out how to best control it as an animatable rig. The first test was done by putting in the separate body pieces (head, torso, left wing, right wing), with each body piece having multiple variations e.g. the wings flapping at different stages.

At this stage, that’s enough to test the animation from the key poses. After this test, it was down to fine tuning the rig to create a more efficient workflow. When animating, you want to have as few layers to work with as possible, as it can easily get into a mess, and a messy, unorganised timeline can disrupt your flow of animating when you’re having to look through a lot of layers to find the one piece you want to animate.

Not all rigs are the same, it’s down to understanding what needs to move and how best to control it to make an efficient workflow. You have to think far down the line as you don’t want to end up hacking your rig to do things it wasn’t built to do because you didn’t plan for a particular action. This adds unnecessary time and effort that could be used to perfecting an animation.

Rig Breakdown

The Kingfisher was broken down into body pieces inside After Effects. Each body piece was it’s own composition, which had all the positions of that piece laid out in a timeline, which was then controlled by time remapping. With me so far?

This meant, the main composition had only a single layer per body piece that could be switched out to a new shape/position by changing the frame number within the precomp.

Scene Design

The overall scene composition was based on the Richard Attenborough video we used for initial reference. Although the design evolved to become grander and allow room for text at the top, it didn’t move far from the original layout.

Here are screenshots on how the shot developed from the original sketch, to how it currently sits on Ryan Gittings website with header text and navigation over the top.

Creating a living scene

With the core animation in place of the Kingfisher, it’s time to bring the scene to life. To do this we animated small details within the scene, some of these details are so subtle, you may not consciously notice them on 1st glance. But brought together with other subtle movements, they collectively make the scene feel alive. Take a look at the fish in the water, the chimney smoke in the distant, the ripples in the water and the reeds in the foreground.

One of the secrets of post-production in animation is adding light. For this, we utilised Video Copilots Optical Flares to brighten up the sun, which adds a haze over the footage along with a subtle flare on the lens.

TL;DR Breakdown Video

Here’s a 1 minute video that quickly breaks down and shows all the stages involved to create the final animation.

Conclusion

Thanks to the upfront planning and research, there were very few problems encountered throughout the project. There are times we took shortcuts in the animation (such is the nature of animation) but we didn’t have to break the rig to achieve what we wanted. There are perhaps some elements we’d do differently next time, which is a great thing to take away after a project as you’re always learning and always improving.

“Kyle Abraham is the only person who could have convinced me to reprise my role as Jack Traven for Speed 2: Cruise Control. Unfortunately, at the time he was only four years old.” – Keanu Reeves

Background

Born and bred in the Llanelli wilderness, Kyle didn’t see a computer or a pair of real leather shoes until after Y2K. Eventually defeating the wolves that raised him, he began to familiarise himself with the unfamiliar. This whole new world was one of broccoli, brightly coloured furniture, War Of The Worlds and the Teenage Mutant Ninja Turtles.

Becoming widely inspired by movie title sequences, Nickelodeon and WordArt, Kyle went on to cultivate a possibly unhealthy design compulsion. Eventually satchel in hand, he found his way to Caerdydd and cut his teeth creating posters for National Theatre Wales, Shows at the Edinburgh Fringe and other local events. Always being a lover of animation, finding a role with us seemed like the next compelling step.

Role at Jammy Custard

Originally brought on board as a creative and skilled graphic designer, Kyle has worked hard to build upon his role and help to play a more considerable part in the animating of our projects and has become a wizard at bringing high-quality graphic design into motion.  Meaning that he has recently been able to add a new title to his business cards. His creative ability and keen eye ensure that our work is on-brand, visually stunning and our colour palettes are exceptionally palatable.

His impossible wit and comedy genius have been an extremely welcome asset to the team (helping to improve productivity, our output quality and general morale). We have all been unable to fathom his ability to pick the perfect song for every situation, building extravagant levels of hype that never fail to get us in the mood (Hype Man has coincidentally also been added to his business card).

Life Outside The Studio

For the last few years, Kyle has been an extremely keen cook. During the early years of his life, the only options for survival were to steal frozen juice drinks and gnaw on dry twigs but this eventually would change. Once fully integrated into a traditional society and having the opportunity to sample such flavour eruptions as honey roasted carrot and silver tequila, it was a skyward spiral to gastronomic greatness. Eventually, he will become The Chilli Champion of South Wales.

Needing to saturate his mind with the magnificent movies of the 80’s (and their title sequences) he spends an inordinate amount of time in darkened rooms rewatching John Carpenter flicks until he is grumbling about David Lo Pan and believing he is as handsome as Kurt Russell. Luckily for him and even though, it was before his time he somehow managed to land a small but meaningful role in Carpenters cult classic They Live (1988). See below.

Disclaimer: This piece was written by Kyle. Consequently, some parts may or may not have been fictionalised.

Connect with Kyle

Email: [email protected]

Twitter: @kyle64j

Instagram: @kyle64j

Linkedin: kyle64j

100 Years of Roald Dahl

To celebrate Roald Dahl’s 100th Birthday, Cardiff went a bit mad (or should we say ‘Gloriumptious’) with people of all ages expressing their admiration throughout September. From children dressing up as their favourite characters in schools, to fan art and theatrical performances throughout the city.

It was a wonderful sight to behold (see WalesOnline article: 15 truly magical moments from city of the Unexpected).

We wanted to get in on the act and share our thanks to both Roald Dahl and Quentin Blake, who’s iconic illustrations are just as important as the stories they came from. Stories we grew up with and would happily say influenced our childhood. This little animation is a small tribute to these great men for the magic and the imagination they conjured up in our youth.

Put your feet up – discover more about our wondrously thinky, webby, mildly petrol-headed and bass-loving website designer, Patrick Hathaway.

Background

Abertillery-born, Cardiff bred – Patrick spent his childhood surrounding himself with engine powered things. From his Radio Control Cars, Model Railways to making his father stand out in a blizzard on Crewe station to watch trains speed by – this youngster’s fascinations were clear.

As time moved on, Motorsport became a passion and whilst not exactly having a racing driver family (one with money, normally), he was still convinced he would be part of the fraternity and pulling off daring overtakes on rivals one day. As it became clear that wouldn’t happen (yet?), Patrick’s focus and fascinations turned to the general ways of life and how humans solved problems and interact with everyday things – partly helped by the trails blazed by his brother Peter who took up industrial/product design and his sister Catherine’s programming adventures (they really were adventures back in ’95).

Patrick graduated from UWIC (now Cardiff Met.) in Product Design BSc. and opted to begin a professional career sharing that knowledge with teachers and students through Sainsbury’s as an education liaison officer, whilst also developing a role in public relations within the company. Using this mix of knowledge and his self-started web design learning (back when table layouts were rife), Patrick looked for opportunities to have more tangible impact on improving people’s lives and businesses as a freelance web designer. That’s when Patrick teamed up with old college-chum Matt. The foundations of Jammy Custard!

Role at Jammy Custard

Patrick leads the web design and development efforts here at Jammy Custard, pulling together teams with the right expertise and advocates ‘design’ in its purest form – making peoples lives better. Patrick also likes to keep the rest of the team on their toes as they try to keep biscuit levels topped up.

As business development director, Patrick is often the one to get out on the road and drink coffee with contacts and help clients get a grip of their needs. He’s certainly not a fan of just taking a brief and merely carrying it out as if running a factory. He likes to get to the heart of things and understand why briefs have come about.

His on-going research into behaviours, choice architectures and other brainy sounding bits really are having an interesting and insightful affect on Jammy Custard’s output. If a client can make a single small change have a large positive affect, then you can be sure Patrick will have a smile on his face!

Life Outside The Studio

If Patrick isn’t to be found on the streets of his new home of Bristol, he’ll be back at his old home of Cardiff socialising and every 3rd Friday of the month, he’ll be obsessively detailing and balancing levels of the sound desk at Rumney Folk Club. From an early stage in the club’s 10 year history, Patrick was involved in helping promote the club and help establish it as a great source of donations for the community hall it resides in.

Fun fact: Patrick had the pleasure of sound engineering for Laura Marling at the club – he didn’t realise it though until he saw her on the main stage of Greenman Festival some years later. “Sorry Laura!”

Nonetheless, the contributions the club has made to his childhood suburb of Rumney makes him very proud and thankful.

Like Matt (but perhaps not quite as obsessed), music is a big part of Patrick’s social life and from time to time he can also be found rocking from one foot to another on stage, lurching over his bass guitar. Oh, how he loves the bass!

Our web boffin’s motorsport ambitions have not completely waned. He may have missed out on a professional career as a driver, but his passion for the sport and the engineering advancements involved have seen him branch out and take what he’s learned at Jammy Custard to a new level. Patrick is set to launch The Patron Motorsport Marketplace – a trading platform for racing cars, products and services. He’s hoping to make an impact on a national level before developing a team to open the platform to the european market and further afield. All sounds jolly exciting!

Connect with Patrick

Patrick’s always up for a chat, so if you have an interesting discussion on your mind or just want to find out what he’s up to, fire up your preferred contact method and go for it:

Email: [email protected]

Twitter: @phjammycustard

Linkedin: pahathaway

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Background

Born and bred in the mythical land of Cardiff, Matthew grew up hypnotised by the moving pictures on Saturday morning TV instilling a desire to tell stories and create his own adventures. Stories he would re-enact with his Blacktron Legos, Star Wars figures and G1 Transformers, this guy was obviously cool.

Ever since working out how to change the time on his VCR and setting up his first games console, there was a fascination with technology and finding out how things worked, hoping one day we would be living in a technology based future of flying cars, holodecks and lightsabers.

After graduating from studying Animation at UWCN, Matthew went on to find his feet taking on various creative freelance jobs he could find ranging from animated stings, building websites and even designing posters for the legendary TJs in Newport. It wasn’t until collaborating with Patrick that the early days of Jammy Custard started to form.

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Role at Jammy Custard

Here at Jammy Custard, Matthew leads the video and animation projects, which means sometimes having to shy away to a different room to act out the characters he’s about to animate.

He’s also our Technical Director which involves not only overseeing the tech in use throughout the studio, but also employing new tech ideas to improve performance and workflow. Combine that with the video side and you end up with time saving resources like this Motion Elements pack he created. Pretty cool huh?

Whenever he get’s the chance, Matthew is fond of telling stories through Music Videos and sharing animated shorts across our social media channels

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Life Outside The Studio

Matthew is endlessly practicing and pushing his creativity, combined with his obsession of live music, he collaborates with two Cardiff bands as a live visual artist.

With ‘Albatross Archive’ he has created animated backing visuals that synchronise and complement their music. His first outing with the band consisted of a 30 minute narrative taking the audience on a live journey of sight and sound. The shows later progressed to experiment with multiple screens and projection mapping as a means to explore ways of enhancing the live experience. This collaboration has taken him to be part of winning a battle of the bands as part of Nation Radio’s Big Gig competition, performing at variety of festivals and venues around Cardiff as well as performing on Made In Cardiff TV.

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His new live project is much more dynamic, working alongside ‘5th Spear’ a solo artist with a huge electronic sound and live drums, Matthew now stands on stage and performs the visuals live as a VJ, meaning the visuals are even more of a performance instead of a careful orchestrated event. After already playing a few gigs, including a huge turnout at Swn Festival 2015 and a headline slot at FreeForAll Festival 2016, this is an exciting new venture exploring the realms of interactive and dynamic visual performance.

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Connect with Matthew

If you think Matthew’s a swell kinda guy you think you’d get along with, pick his brain about animation, geek out about music or simply just want to stalk him. There are varying ways for you to do so:

Email: [email protected]

Twitter: @mcjammycustard

Instagram: @mcjammycustard

Linkedin: mcjammycustard

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