Cardiff University

Cymraeg – A language for everyone

An animated promotional video for Cardiff University.

Cymraeg is a very crucial part of Cardiff University. Students, unknown to many, can arrange to study their subject through the medium of Cymraeg.

Welsh-speaking Cardiff University students shared their experiences with us and helped create a narrative about the importance that they can study in their language. The video also asks for the language to be celebrated, as part of the culture that surrounds the capital’s university – even providing a few helpful phrases.


Animation: Matthew Creed

Design: Kyle Abraham

Producer: Patrick Hathaway

Voiceover: Gwenllian and Harry (Cardiff University Students)

“Jammy Custard got us, and what we were trying to do, right from the word go. They asked the right questions, gave us enough freedom to develop our ideas whilst guiding us and advising when needed. We loved working with Patrick and Matthew, and we’re all delighted with the finished product. We can’t wait to work with these jammy guys again! Very professional and helpful, before, during and after the project.”

– Elliw Iwan, Cardiff University