Congratulations! You have a shiny new video. Now it’s time to share it with the masses. However, it’s not as simple as posting it online and waiting for results. At the very least, you need to set some groundwork to get your video noticed, as well as looking presentable.
Are you planning to upload your new video to a streaming service such as YouTube, Vimeo? Or to social media sites like Instagram and Facebook? Read on! This blog will give you some best practice tips to make your video more presentable and perhaps more importantly, discoverable in search results.
Don’t just use the default title which may be the filename of the video. It may look like this: “videoname_final_020319_newaudio”, this may make sense to the video creator, but to a viewer, it doesn’t look appealing, and at first glance, it’s a bit confusing. In a few short words, you want the title to explain what the viewer can expect to gain from watching.
Example: “How to protect plants and crops from pests and disease | Animal and Plant Health Agency”
In this example for the Animal and Plant Health Agency, the title opens with a short explanation of what the video will cover, followed by their name for clarity on who the video belongs to – not always necessary, but it doesn’t hurt to include it.
Description and Call to Action
This area is an opportunity to expand on the video content by adding supporting information and providing a clickable ‘Call To Action’.
Think about what your Call To Action is, what do you want your viewer to do after watching. Do you want them to visit a website? If so, back up what was said in the video as to why they should visit (sometimes, people are unable to watch a video and would rather cut to the chase).
It’s important to note that website links on Youtube only work if you provide the full address, starting with: https://
By including this, the link becomes clickable, making it effortless for your viewers to react to your Call To Action.
Don’t leave this area blank.Add relevant keywords to help search engines discover your video.
For starters, keep it simple. Think about what your video contains that viewers might search for. You may even be surprised about a new audience you’ll accidentally tap in too!
Platforms like Instagram provide metrics on how many people are using a particular keyword/hashtag – try a few out and see who engages with your video.
Don’t settle for the default. Where possible, choose an image from the video to make it look appealing to new viewers. If any of the thumbnails aren’t working for you, don’t hesitate to create a custom image – just don’t deceive your viewers with clickbait wording/imagery that may not be in the video itself!
Search Engine Optimisation
SEO can require a lot of work and research. It’ll be worth speaking to a specialist to plan it effectively. However, this video gives you a chance to think about what keywords and search terms you’d like for your video to be discovered by. Once you have this figured out, try and incorporate words and phrases into your written content (title, description, tags) to help your visibility.
Following on from SEO, keep an eye on the stats of your video. On some platforms, you can find detailed information on how your video was found, how long it was watched and at what point during the video a viewer dropped off. This powerful information can help you fine-tune your videos to what your audience best responds to – perhaps even altering your content to fit in new keywords.
If you’re ever struggling and not sure if what you’re doing is working, be sure to speak to your video author, as we’re sure, after the work they put into creating it, they’d be more than happy to help you get it noticed!