More and more businesses are utilising Twitter as a platform to communicate with customers, and most like to think they’re on top of their Twitter-game. But are you utilising Twitter’s features as much as you could?

Saved Searches

Saved searches are a great time saver if you like to keep track of a particular subject or keyword, especially for businesses. Maybe you want to monitor industry trends or brand related keyword searches, or maybe you just want to keep an eye on the competition. You can search tweets by keyword, geographical location, links and media type – a really useful tool and a great way to start conversations with users who like the same things as you.

Lists

Lists are a great way to organise and save Twitter accounts that you find interesting or resourceful. You can create your own lists or subscribe to lists created by others. You can add any public Twitter feed to your list, whether you follow their account or not. These days Twitter allows you to have up to 1,000 lists with a maximum of 5,000 accounts in each one… better get organising!

Shortcuts

Twitter may have over 307 million monthly active users, but how many of them know about Twitter’s keyboard shortcuts? From the blank faces around the studio we’re guessing not many. There are in fact over 20 keyboard shortcuts that can have you whizzing around the site like a pro hacker. They’ll take some getting used to, but could be a real time saver for regular Twitter users.

Twitter for Business

Twitter has a guide for businesses that starts with the basics of setting up your account, and goes on to give advice on areas like growing your audience, increasing conversions and engagement. Twitter can be a great platform for businesses exposure, so it’s important to do it right and make the most of it.

If you’re using Twitter Advertising, Twitter for businesses offer a great guide to help increase your conversion rates.

Donations

Some charities are able to run donation campaigns within your Twitter timeline, displaying a ‘Donate’ button within the Tweet. This feature is only available for certain charities, but it’s likely to be a sign of other payment based features on the platform that you should keep an eye on. Which leads us neatly on to…

In-Tweet Purchases

Certain sellers can offer items for purchase within your Twitter timeline with a ‘Buy’ button within the Tweet. In-Tweet purchasing is currently only available for users in the US using Twitter for iPhone or Android apps, but we expect it to become a more prominent fixture in feeds of the future.

Twitter Stories

Twitter Stories, sometimes called Twitter Tales, was launched by Twitter in 2011. The project spotlights interesting, unusual and sometimes life-changing stories brought about by Tweets.

Read about a single Tweet that helped save a bookstore from going out of business; an athlete who took a hundred of his followers out to a crab dinner; and, Japanese fishermen who use Twitter to sell their catch before returning to shore. Each story reminds us of the humanity behind Tweets that make the world smaller.

Users are encouraged to submit their story by mentioning @twitterstories or by using the hashtag #twitterstories. While the @twitterstories account is pretty out of date, the #twitterstories hashtag is still very active. Do you have a Twitter Story to share? Get Tweeting!

Any others?

Are there any other useful features that we missed? Let us know down in the comments!

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