Salt Bar that resides in Cardiff Bay’s Mermaid Quay, a location of food, drink and entertainment day and night. We were tasked to add our own animated touch to their new on-location promotional videos.

Salt Bar that resides in Cardiff Bay’s Mermaid Quay, a location of food, drink and entertainment day and night. We were tasked to add our own animated touch to their new on-location promotional videos.

Orchestrated by Fizzi Events, the project was to create a series of videos that promotes Salt Bars deals and events that would play and loop on the screens around the venue. With Joe Marvelly (creative videographer) filming and editing the final video, we were brought in to compliment his striking and creative footage by adding animation to help draw even more attention to the deals and events on offer in the bar, especially on busy nights.

Working closely with Joe, we were able to plan and shoot a series of motion tracked visuals that showed off the food and beverages available. This technique was especially effective when adding details to highlight the process of making cocktails.

Watching cocktails being made can be fascinating and the intention of adding extra details to the footage is to grab the viewers attention in the hope that afterwards, knowing a bit more on how it’s made and what goes into it, that they’ll head to the bar and buy themselves one.

Motion Tracking

One of the fun things about motion tracking is being able to put something digital into footage and make it look like it exists there. In order for us to achieve this we used Mocha. Mocha is an extra piece of software that comes bundled within After Effects and allows us to track objects with great precision.

However, depending on the footage, what you need to track doesn’t always go as planned. For example, in the video above, we added some spiky audio waves to the DJ Pioneer Decks. To do this you’d probably think of tracking each deck to apply the effect. As the camera was moving and the decks end up out of focus and off screen, we weren’t able to capture sufficient data to create an accurate track. The solution was in tracking the Pioneer name because it was on screen for the duration and stayed in focus enough for us to follow.

The result allowed us to capture position data that we ported into After Effects and apply to a Null that the visual would follow. Compared to After Effect’s own built in tracker, Mocha is a fantastic tool that’s quicker and smarter, with functionality to get an accurate track.

Mocha allowed us to capture a lot of position data quickly and easily, that in the end we could drop in any new visual and it would sit in place as if it already existed there.

The final result was a fun and stylised video with motion tracked visuals that complemented the appetising footage.

Credits

Footage: Joe Marvelly (http://www.joemarvelly.co.uk)
Client: Salt Bar (http://www.saltcardiff.com/) and Fizzi Events (http://fizzievents.co.uk/)

Ellie Makes Music is a singer-songwriter from Cardiff and ‘MOUNTAINS’ is an animated music video we made to promote her second EP ‘Are You Listening? (2015)

Background

We were approached by Ellie to create an animated music video for the lead single ‘Mountains’ to promote her forthcoming EP Are You Listening?’.

The song is about empowerment and resilience, It was discussed early on that the video essentially be a literal interpretation of the song and follow a scenic journey of overcoming obstacles.

Our aims for the video was to reflect the song and make it feel big, colourful and up lifting. Focusing on Ellie as the protagonist, the animation follows her as she overcomes varying obstacles of size. Starting with tying her shoelaces, jumping over a river, to ultimately succeeding in climbing a mountain.

Ellie along with Bounce publishing were terrific to work with, making it a fun project to work on.

Animating Ellie

To create Ellie as an animated character, we called upon the DUIK character rig for After Effects to bring her to life.

Ellie was designed in Illustrator, then imported into After Effects where she was rigged for animation. The DUIK rig is a huge time saver that’s built upon using Inverse Kinematics for it’s movement.

Using IK helps to add little nuances to the movement that you’d perhaps miss if using Forward Kinematics. This is especially useful when you’re animating to a deadline and wouldn’t otherwise have time to spend on those little details. To give an idea of it’s efficiency we’ve included a time lapse of a scene below.

Ellie Makes Music Links

[vc_row css=”.vc_custom_1449761599311{padding-top: 80px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text el_class=”lead”]Newport’s new city centre shopping and leisure scheme opened its doors on November 12th, a project that cost around £100m and saw over 102,000 shoppers visiting on opening day, it’s safe to say the Friars Walk launch wasn’t short of fanfare and attention.[/vc_column_text][vc_separator][vc_row_inner][vc_column_inner][vc_column_text]To kick things off an opening ceremony performed by the Leader of Newport City Council, Councillor Bob Bright, accompanied by the First Minister of Wales. Then the shoppers were let loose, with freebies and prizes coming from all directions.

All that followed by an evening of live music organised by Fizzi Event with such acts as Bite The Buffalo, Supergoose, The Earth, Soul Strutters, Afro Cluster, Captain Accident, HMS Morris, Rusty Shackle, Houdini Dax, Cut Ribbons, We’re No Heroes and Keys performing over four nights.

The Friars Walk guys know how to throw a party.[/vc_column_text][vc_separator][vc_column_text]

That’s Where We Come In

[/vc_column_text][vc_video link=”https://youtu.be/TAXReyGuGT0″][vc_column_text]Fizzi Events asked us to create a series of backing visuals to be shown onstage during the four nights of live music that could be used for multiple bands and songs. That meant creating a series of eight videos that were different enough to fit both the style and rhythm of the tracks while also working as a set. It was just as complicated as it sounds! We were all very happy with the outcome, though, as were the organisers and the bands themselves.

On top of the music visuals we also created a set of Friars Walk Idents showcasing famous local landmarks to be used between acts, including the castle ruins, the Wave sculpture and the locally significant train mural of the coal exchange.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_column_text]We’re extremely happy to have been a part of Friars Walk’s memorable launch, and are looking forward to seeing the positive effect it has on Newport and the surrounding areas.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1444922165793{padding-top: 80px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text el_class=”lead”]Explainer videos are videos that explain what you do quickly and clearly – it does what it says on the tin. It’s like an elevator pitch where you explain what you do in a manner that everyone understands easily, but in video form.[/vc_column_text][vc_separator color=”custom” accent_color=”#aaaaaa”][vc_column_text]The benefit of this is that by watching a video, it’s more than just standing up and talking in front of an audience where they’re listening and trying to picture in their heads what you’re talking about. Here you can communicate and present imagery and demonstrations of what you do, laying it all out so the viewer gets it quickly and clearly.

A good example are the videos found on Kickstarter. Kickstarter is a crowdfunding platform where project creators can pitch their idea/product for people to invest in.

Each project uses video to explain about their offering to convince people to invest and back it. The fact that a video is one of the first things you see for each pitch, just goes to show how important the medium is.[/vc_column_text][vc_separator color=”custom” accent_color=”#aaaaaa”][vc_column_text]

Examples

[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1444922088969{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #eeeeee !important;}”][vc_column width=”1/2″][vc_column_text]

Exploding Kittens Kickstarter Pitch Video

Exploding Kittens is a card game invented by Matthew Inman (The Oatmeal) that was pitched on Kickstarter for 30 days between  . The video pitch simply takes you through how the game works whilst showing you some of the amusing artwork. In under 2 minutes (1.43 to be precise) you get a taste of the game and how it plays.

$10,000 was needed for the project to be successful, this goal was reached on the first day and 30 days later the campaign finished with a total of $8,782,571. You could say his reputation and fan base from The Oatmeal comic helped and you’re probably right, but without demonstrating how the game works would it have reached the total it did?[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_video link=”https://youtu.be/OtREUajBwIQ” el_class=”monitor-display”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1444922110998{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column width=”1/2″][vc_video link=”https://youtu.be/w4eTR7tci6A” el_class=”monitor-display”][/vc_column][vc_column width=”1/2″][vc_column_text]

Dropbox Explainer Video

When Dropbox first started they launched a video made by Commoncraft which introduces the company and explains what cloud computing is and how you can benefit from it.

Online storage has been around for a long time, but Dropbox made it easier and more accessible and this video explains it perfectly. Now Dropbox are one of the most successful and leading cloud storage companies.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1444922132225{padding-top: 40px !important;padding-bottom: 40px !important;background-color: #eeeeee !important;}”][vc_column width=”1/2″][vc_column_text]

Signable Explainer Video

Signable is an online system to send and receive documents for signature. They have an explainer video that sits prominently on the front page of their website. The video quickly explains their service and gives a brief overview of how it works.

Not only did having a video explain their service clearly but because of the security implications of the offering, the video provides confidence in the company by giving an insight into the software.

In just 1 minute a viewer is able to learn about the service and feel confident in the company. It’s a video we’re proud to have made knowing it’s contributed to new sales and increased sign ups.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_video link=”https://youtu.be/M7tVckwNvBE” el_class=”monitor-display”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]

Video Content Statistics

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text el_class=”lead”]Video is rising in popularity and by 2017 over 70% of web traffic will be video. It’s a popular medium and a preferred method for people to learn and be informed with little effort.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text el_class=”lead”]ReelSEO have reported that over 300+ hours of content is uploaded to Youtube every minute, but with all this content out there, there is even more of a desire to stand out and be noticed.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”custom” accent_color=”#aaaaaa”][vc_column_text]

Summary

[/vc_column_text][vc_column_text]Explainer videos are an awesome way to explain what you do quickly and easily. There’s no denying the popularity of video as it has grown to become an integral part of the Internet.

If you’re still not convinced, here are some benefits to consider when using a video to explain your business online:

If you think you’re missing out, we’d be happy to talk to you and shape any ideas you have.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]