[vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text el_class=”lead” css=”.vc_custom_1455666450880{padding-top: 30px !important;}”]Animator, visual artist, music fanatic. However you want to describe him, Matthew is our music fuelled, animating machine and this is what he gets up to.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”2113″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text]

Background

Born and bred in the mythical land of Cardiff, Matthew grew up hypnotised by the moving pictures on Saturday morning TV instilling a desire to tell stories and create his own adventures. Stories he would re-enact with his Blacktron Legos, Star Wars figures and G1 Transformers, this guy was obviously cool.

Ever since working out how to change the time on his VCR and setting up his first games console, there was a fascination with technology and finding out how things worked, hoping one day we would be living in a technology based future of flying cars, holodecks and lightsabers.

After graduating from studying Animation at UWCN, Matthew went on to find his feet taking on various creative freelance jobs he could find ranging from animated stings, building websites and even designing posters for the legendary TJs in Newport. It wasn’t until collaborating with Patrick that the early days of Jammy Custard started to form.

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Role at Jammy Custard

Here at Jammy Custard, Matthew leads the video and animation projects, which means sometimes having to shy away to a different room to act out the characters he’s about to animate.

He’s also our Technical Director which involves not only overseeing the tech in use throughout the studio, but also employing new tech ideas to improve performance and workflow. Combine that with the video side and you end up with time saving resources like this Motion Elements pack he created. Pretty cool huh?

Whenever he get’s the chance, Matthew is fond of telling stories through Music Videos and sharing animated shorts across our social media channels

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Life Outside The Studio

Matthew is endlessly practicing and pushing his creativity, combined with his obsession of live music, he collaborates with two Cardiff bands as a live visual artist.

With ‘Albatross Archive’ he has created animated backing visuals that synchronise and complement their music. His first outing with the band consisted of a 30 minute narrative taking the audience on a live journey of sight and sound. The shows later progressed to experiment with multiple screens and projection mapping as a means to explore ways of enhancing the live experience. This collaboration has taken him to be part of winning a battle of the bands as part of Nation Radio’s Big Gig competition, performing at variety of festivals and venues around Cardiff as well as performing on Made In Cardiff TV.

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His new live project is much more dynamic, working alongside ‘5th Spear’ a solo artist with a huge electronic sound and live drums, Matthew now stands on stage and performs the visuals live as a VJ, meaning the visuals are even more of a performance instead of a careful orchestrated event. After already playing a few gigs, including a huge turnout at Swn Festival 2015 and a headline slot at FreeForAll Festival 2016, this is an exciting new venture exploring the realms of interactive and dynamic visual performance.

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Connect with Matthew

If you think Matthew’s a swell kinda guy you think you’d get along with, pick his brain about animation, geek out about music or simply just want to stalk him. There are varying ways for you to do so:

Email: [email protected]

Twitter: @mcjammycustard

Instagram: @mcjammycustard

Linkedin: mcjammycustard

Tumblr: mcjammycustard

Last.fm: mcjammycustard[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]

[vc_row css=”.vc_custom_1449761599311{padding-top: 80px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text el_class=”lead”]Newport’s new city centre shopping and leisure scheme opened its doors on November 12th, a project that cost around £100m and saw over 102,000 shoppers visiting on opening day, it’s safe to say the Friars Walk launch wasn’t short of fanfare and attention.[/vc_column_text][vc_separator][vc_row_inner][vc_column_inner][vc_column_text]To kick things off an opening ceremony performed by the Leader of Newport City Council, Councillor Bob Bright, accompanied by the First Minister of Wales. Then the shoppers were let loose, with freebies and prizes coming from all directions.

All that followed by an evening of live music organised by Fizzi Event with such acts as Bite The Buffalo, Supergoose, The Earth, Soul Strutters, Afro Cluster, Captain Accident, HMS Morris, Rusty Shackle, Houdini Dax, Cut Ribbons, We’re No Heroes and Keys performing over four nights.

The Friars Walk guys know how to throw a party.[/vc_column_text][vc_separator][vc_column_text]

That’s Where We Come In

[/vc_column_text][vc_video link=”https://youtu.be/TAXReyGuGT0″][vc_column_text]Fizzi Events asked us to create a series of backing visuals to be shown onstage during the four nights of live music that could be used for multiple bands and songs. That meant creating a series of eight videos that were different enough to fit both the style and rhythm of the tracks while also working as a set. It was just as complicated as it sounds! We were all very happy with the outcome, though, as were the organisers and the bands themselves.

On top of the music visuals we also created a set of Friars Walk Idents showcasing famous local landmarks to be used between acts, including the castle ruins, the Wave sculpture and the locally significant train mural of the coal exchange.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator][vc_column_text]We’re extremely happy to have been a part of Friars Walk’s memorable launch, and are looking forward to seeing the positive effect it has on Newport and the surrounding areas.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row]