We’ve said farewell to 2015, a year so jam packed with online video that over 300 hours of the stuff was uploaded to YouTube every minute.
We’ve taken a look at online video trends and the work we’ve done here at Jammy Custard over 2015, and made our predictions for video in 2016.
Virtual Reality and 360 video
It’s been on the cards for some time, but Virtual Reality will hit headlines again this year with the commercial release of Oculus Rift. We’ve seen a number of developer videos and demos being released in the past, but this year will show whether VR is more than just a gimmick.
If VR catches on it will effect everything from how we play games, watch movies and TV, and interact with each other. It’s going to be really interesting to see how Marketers utilise the technology.
If you can’t wait or afford an Oculus Rift, you can get a taster using Google’s own ‘Cardboard’. It’s been around for a while, we actually have one in the studio and we’ve spent many hours wandering virtual museums and landmarks while turning in circles in the middle of the office. It’s pretty fun – and sometimes nauseating!
Related to this are 360 videos. Facebook and Youtube updated in 2015 to allow uploads of 360 videos. To be honest, it’s nothing new and has been around for a long time, but if anything it’s been improved and the hardware made more accessible.
Check out the Music Video by Foals (below), the idea is rather simple, but it’ll be interesting to see what other creative ideas can be achieved with a 360 music video.
You can use your keyboard and mouse to navigate, but for a more immersive experience try using your smart device or VR headset to take a look around.
short video ads and promos
For years we’ve tolerated video ads; on Youtube we’re automatically hovering our mouse cursors over the ‘Skip Ad’ button waiting for it to appear. Throughout 2015 Video Ads have crept into most of our social networks, most notably in our Facebook and Instagram feeds.
2016 will see companies continue to use this short video format for ads and promos, as well as creating their own social accounts to post and share content. Take a look at the Star Wars Instagram account where they regularly share behind the scenes shots and snippets from the latest release ‘The Force Awakens’ to drive hype and engagement.
On platforms like these businesses can really have fun and be creative. It’s easy to do for a film release like Star Wars, with short clips and teasers ready available, but take a look at Oreo on Vine where they get creative and post short, fun animations and tips.
Expect to see more use of this!
Periscope and Meerkat are apps that allow streaming (also known as real-time storytelling or live-stream social) from your smart device to your followers . It informs Twitter when you’re broadcasting so friends, family, followers and strangers can see what you’re doing and interact with you.
Along with people streaming from computers and games consoles using Twitch (and doing crazy crowd sourcing things with it such as: everyone controlling a single player game together), it’s so easy and accessible that it’s a no brainer for it to keep on growing.
Also worth mentioning that Facebook is getting in on the ‘Live Streaming‘ action. Previously only available to Celebrities the feature is now mid-rollout, only supported on iOS and available on some profiles for now, but it’s planned to be available for everyone through the Facebook app soon.
While this is a big addition to social sharing, expect to also see brands using this for live shows, product demos and more.
Whether you’re for or against this (see our thoughts echoed in the video below), it is going to become more prominent. Our smart phones are vertical first, so from a functional point of view it makes sense, and Snapchat is leading the way with this. The photos and videos created with the app are all in portrait and brands are using this more and more to advertise.
Why? Because mobile is where the future lies. In 2014 mobiles started to take over the desktop computer as the primary way we use the Internet.
Expect to see more platforms accommodating Vertical Videos in their layouts and interfaces.
In a nutshell, everything is focused on mobile smart devices and how we use them. From this we’ll be seeing more vertical, short and interactive videos with a pinch of realtime thrown in throughout 2016.
What do you think? Do you agree with our predictions and do you have any of your own for 2016?
(Header image source thanks to Bagogames)