Explainer videos are videos that explain what you do quickly and clearly – it does what it says on the tin. It’s like an elevator pitch where you explain what you do in a manner that everyone understands easily, but in video form.

The benefit of this is that by watching a video, it’s more than just standing up and talking in front of an audience where they’re listening and trying to picture in their heads what you’re talking about. Here you can communicate and present imagery and demonstrations of what you do, laying it all out so the viewer gets it quickly and clearly.

A good example are the videos found on Kickstarter. Kickstarter is a crowdfunding platform where project creators can pitch their idea/product for people to invest in.

Each project uses video to explain about their offering to convince people to invest and back it. The fact that a video is one of the first things you see for each pitch, just goes to show how important the medium is.


Exploding Kittens Kickstarter Pitch Video

Exploding Kittens is a card game invented by Matthew Inman (The Oatmeal) that was pitched on Kickstarter for 30 days between  . The video pitch simply takes you through how the game works whilst showing you some of the amusing artwork. In under 2 minutes (1.43 to be precise) you get a taste of the game and how it plays.

$10,000 was needed for the project to be successful, this goal was reached on the first day and 30 days later the campaign finished with a total of $8,782,571. You could say his reputation and fan base from The Oatmeal comic helped and you’re probably right, but without demonstrating how the game works would it have reached the total it did?

Dropbox Explainer Video

When Dropbox first started they launched a video made by Commoncraft which introduces the company and explains what cloud computing is and how you can benefit from it.

Online storage has been around for a long time, but Dropbox made it easier and more accessible and this video explains it perfectly. Now Dropbox are one of the most successful and leading cloud storage companies.

Signable Explainer Video

Signable is an online system to send and receive documents for signature. They have an explainer video that sits prominently on the front page of their website. The video quickly explains their service and gives a brief overview of how it works.

Not only did having a video explain their service clearly but because of the security implications of the offering, the video provides confidence in the company by giving an insight into the software.

In just 1 minute a viewer is able to learn about the service and feel confident in the company. It’s a video we’re proud to have made knowing it’s contributed to new sales and increased sign ups.

Video Content Statistics

Video is rising in popularity and by 2017 over 70% of web traffic will be video. It’s a popular medium and a preferred method for people to learn and be informed with little effort.

ReelSEO have reported that over 300+ hours of content is uploaded to Youtube every minute, but with all this content out there, there is even more of a desire to stand out and be noticed.


Explainer videos are an awesome way to explain what you do quickly and easily. There’s no denying the popularity of video as it has grown to become an integral part of the Internet.

If you’re still not convinced, here are some benefits to consider when using a video to explain your business online:

  • Video is a more desirable option over reading text.
  • More senses are used meaning more information is retained when watching making you more memorable.
  • Google loves video. Your video is 53 times more likely to produce a first page result.
  • Improve conversions. Viewers are more likely to perform a desired action after watching.
  • Instils trust and integrity, appearing as an expert in your field.
  • Shareable/social media friendly – videos can be watched and shared without leaving a social platform.

If you think you’re missing out, we’d be happy to talk to you and shape any ideas you have.

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